People of INN

Fredrik is one of the founders of HowCom and today CEO of HowCom Group. Fredrik has more then 20 years of experience in marketing, sales and strategy. He has a business oriented and strategic approach to marketing and mostly helps companies with growth projects

Fredrik has experience from both domestic and Nordic projects including media strategy, segmentation, portfolio management, business development, strategy implementation.Previous to HowCom Fredrik was Marketing Director for Svenska Spel including PnL for more then 1 billion euros and 15 brands.

In his role as Head of Broadcast, Anton Jorméus leads the division at HowCom and offers invaluable guidance to HowCom’s clients in the realm of broadcast media. With over six years of experience in the broadcast andmedia industry, Anton brings a wealth of knowledge and insights to the table. His expertise extends across traditional broadcast and emerging media channels, ensuring that clients are well-versed in how to strategically leverage these platforms.

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Anton's strategic approach empowers clients to make informed decisions that optimize their broadcast marketing investments and bolster their market presence. His in-depth knowledge of the broadcast industry, combined with his keen understanding of modern media dynamics, ensures that clients receive tailored solutions that resonate with their unique objectives and contributeto their business growth.

Emilia Nilsson leads SP-RK – the performance marketing agency within HowCom Group and 56k Digital. With more than 15 years of experience as CMO and agency leader, she has worked with brands across FMCG, retail, e-commerce, banking and automotive throughout the Nordics and Europe.

Entrepreneurial and growth-driven, she helps companies strengthen their brand, accelerate sales and build high-performing teams. SP-RK acts as an extension of its clients’ marketing departments, with expertise in SEM, SEO, paid social and creative performance – delivering sustainable and profitable growth.

Patrik is managing HowComs' insight and strategy hub, Catalyse. Patrik brings over 20 years of experience from the client side, having served as the CMO for major brands at local, Nordic, and global levels across various industries, including finance, gambling, airline, and e-commerce. He possesses valuable, hands-on experience in marketing insights and strategy, coupled with practical insights from the day-to-day responsibilities of CMOs. Patrik excels in placing customer insights at the forefront of each client's strategy, resulting in actionable insights and profitable outcomes.