Market Insight

Creating actionable insights and staying informed about the local market, understanding your target audience, and navigating the marketing landscape across different media channels are crucial aspects when creating a holistic media or go-to-market strategy in the Nordic markets.

Within the INN network, our agencies have in-depth knowledge of market specific media consumption, the local media landscape, target group behaviors, interests, share of wallet, and other relevant data. These insights are invaluable when developing strategies that resonate with specific markets.

Performance Marketing is a key part of this broader spectrum, demonstrating its effectiveness in delivering measurable results for businesses. Our media agencies stand out by taking a holistic approach to marketing, covering both Above-the-Line (ATL) and Below-the-Line (BTL) activities.

If you are looking for a consistent and local approach across various channels, our specialized team, armed with market-specific insights, is committed to tailoring strategies aligned with your business goals.

What can we offer?

We have experienced research and strategy teams located in Norway, Denmark, Finland and Sweden.

Our teams of data analysts, research specialists and media strategists can provide a variety of services like:


Market specific media and influencer landscapes


Target group media behavior analysis


Target group behavior, share of wallet, interest etc.


Brand performance studies


Local media formats and pricing


Local keyword and share of search analysis

Interested in media agency services tailored to your needs?

Get in touch!