Services

Market Insight

Creating actionable insights and staying informed about the local market, understanding your target audience, and navigating the marketing landscape across different media channels are crucial aspects when creating a holistic media or go-to-market strategy in the Nordic markets.

Within the INN network, our agencies have in-depth knowledge of market specific media consumption, the local media landscape, target group behaviors, interests, share of wallet, and other relevant data. These insights are invaluable when developing strategies that resonate with specific markets.

Performance Marketing is a key part of this broader spectrum, demonstrating its effectiveness in delivering measurable results for businesses. Our media agencies stand out by taking a holistic approach to marketing, covering both Above-the-Line (ATL) and Below-the-Line (BTL) activities.

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If you are looking for a consistent and local approach across various channels, our specialized team, armed with market-specific insights, is committed to tailoring strategies aligned with your business goals.

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What can we offer?

We have experienced research and strategy teams located in Norway, Denmark, Finland and Sweden.

Our teams of data analysts, research specialists and media strategists can provide a variety of services like:

Market specific media and influencer landscapes

Target group media behavior analysis

Target group behavior, share of wallet, interest etc.

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Brand performance studies
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Local media formats and pricing

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Local keyword and share of search analysis

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Interested in media agency services tailored to your needs?

Get in touch!

Nordic TikTok Trend report

Independent Nordic Network collaborate with students across the Nordics who monitor TikTok for us. With daily reports on the latest trends, we keep ourselves updated on the channel and bring this knowledge into our idea development.We want to share this knowledge; therefore, we are now producing regular reports that provide both insight and inspiration. These also include ideas on how our customers can benefit from the latest trends.

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Performance marketing